About Water for Tomorrow
California and Water. The two will always be linked. Water is the critical element in the well-being of our people and our environment, the “liquid gold” that keeps our economy strong. But we’ve tended to take it for granted — perhaps because water has been reliably provided at a very economical cost. Ask where water comes from and most people are likely to reply, “the faucet.”
Lately you might have noticed things are changing. We now read in the news daily that water is a finite resource around the globe, and that having enough for everyone in any given year is far from guaranteed. Unless we change our ways and invest in our future, that trusted faucet could run dry, and soon. But what kinds of changes are we talking about? How should we live differently? And why does California, in particular, find itself with water shortages?
We at Water for Tomorrow believe knowledge is power and that all of us can and will pitch in to use water more responsibly if we understand the problem. So we created this website to help you understand where your water comes from, its value, and why shortages seem to be more common lately. We’ve also included some great tips for conservation to help you save water inside and outside your home.
Water for Tomorrow is brought to you by a partnership through National Geographic custom publishing and the Association of California Water Agencies (ACWA), whose members are responsible for 90 percent of the water delivered in the state. We care about water issues, and a recent statewide survey tells us that 61 percent of you ranked “having sufficient water supplies” near the top of your concerns, while 85 percent expressed a willingness to make significant changes in household water use.
We will provide ongoing news updates and we will continue to look at how California is working to protect our water supply today and for the future. This fall, we’ll discuss the profound impact water shortages are having on our farmers. Keep an eye out for the next printed issue of Water for Tomorrow where we will continue to share with you smart ideas for conserving water at home, at work, around the yard. If we each do our part to learn about water and conserve where we can, we can make a difference for California.
Press Release: New Magazine on California Water Debuts